Saturday, 20 November 2010
Thursday, 28 October 2010
T-Mobile's new ad!
First there was Liverpool St,
then there was Trafalgar square,
now it's Heathrow's turn.
See T5 passengers get a welcome home to remember.
New special 3 minute TV ad
One night only this Friday (28th October) – on over 80 channels.
So you don't miss it, watch it on Channel 4 at 10:15pm.
Wednesday, 27 October 2010
Crusty Top.
Hahaha. I think that pretty much sums it up!
This advert is amazing! So clever. It works brilliantly with the tagline: Lean meat, Crusty top.
It keeps viewers hooked from start to finish (for an obvious reason)
MINI Madness!
This is just genius! One of the best Apps/Competitions I've seen in a while. It's just a shame I don't have an iPhone or live in Stockholm!
The gist of the competition is similar to the game hide and seek, however this is a reality game played in the Swedish capital and gives you the chance to wind the awesome prize of a new MINI Countryman.
This app will turn Stockholm into a game plan for players to chase a virtual MINI. The real challenge begins once they catch it, as they now need to escape and stay at least 50 meters away from everybody else in the city. The gamer who succeeds in having the virtual MINI in his or her iPhone after the game week is over wins a real new MINI Countryman.
Watch the video below to help explain how it all works and I think you will agree with me that it's just brilliant!
The gist of the competition is similar to the game hide and seek, however this is a reality game played in the Swedish capital and gives you the chance to wind the awesome prize of a new MINI Countryman.
This app will turn Stockholm into a game plan for players to chase a virtual MINI. The real challenge begins once they catch it, as they now need to escape and stay at least 50 meters away from everybody else in the city. The gamer who succeeds in having the virtual MINI in his or her iPhone after the game week is over wins a real new MINI Countryman.
Watch the video below to help explain how it all works and I think you will agree with me that it's just brilliant!
Muve Mob!
Peugeot launch a campaign to promote their new rental service called Mu.
The rental service allows people to hire city cars, station wagons, convertibles, vans, bikes and scooters. So all of these are used in the advertisement.
They made people aware of this new service by a flashmob. A group of people who are using the transport that Peugeot offer stop at a set of traffic lights and get out of their vehicles. Everybody then casually swaps the vehicle they were driving and carry on as normal! It's great to watch and is a brilliant way of showing people the transport available as well as explaining the purpose of the new service through actions.
The tagline is: “Peugeot Mu, Join the muve”. This is an awesome piece of copy which fits well with the advert and sums up the new service.
Definitely check it out:
The rental service allows people to hire city cars, station wagons, convertibles, vans, bikes and scooters. So all of these are used in the advertisement.
They made people aware of this new service by a flashmob. A group of people who are using the transport that Peugeot offer stop at a set of traffic lights and get out of their vehicles. Everybody then casually swaps the vehicle they were driving and carry on as normal! It's great to watch and is a brilliant way of showing people the transport available as well as explaining the purpose of the new service through actions.
The tagline is: “Peugeot Mu, Join the muve”. This is an awesome piece of copy which fits well with the advert and sums up the new service.
Definitely check it out:
Nevermind Taste the Rainbow... More like Feel the Rainbow!
Skittles launched a live social media and video event that allowed people to watch a man being submerged in Skittles in a bid to demonstrate the “unbelievable power of the Skittles Rainbow”.Skittles attempted to submerge David Phoenix in a glass tank of more than 2 million Skittles as part of a live video event to “taste the Skittles rainbow in real life”. Jealous!
The candy brand invited Facebook fans to interact with the live event to drive engagement. The campaign went live on 18th October!
The concept was that the more viewers attracted to watch the live event via Facebook, the more Skittles were poured into the tank and the faster Phoenix was submerged in Skittles.
Phoenix was the lucky chosen one due to engaging with Skittles in a social media battle via Twitter claiming: “I could eat the Skittles Rainbow.”
The resulting footage is likely to form the basis of an ad campaign for the multi-coloured candy sweets. What a brilliant idea! Gutted I missed out on watching the video live!
Tesco Use Barcodes In Ad!
Tesco are introducing press adverts that use smartphone readable barcodes in a bid to make mobile shopping more convenient.The advert will be the first time the supermarket has used barcode technology. It will be used to support the pre-release launch of the popular computer game Call of Duty Black Ops.
The barcode enables smartphone users to pre-order the game automatically via an app. It is designed to help improve the shopping experience for smartphone users by making the navigation process more simple
The use of smartphone barcodes in its advertisements is a great example of the supermarket’s increasing use of technology to make shopping quicker and easier for customers. It is the first time Tesco have adopted barcodes within its advertising, and they are claiming to be the first UK supermarket to do so.
I think this is a great idea from Tesco. Call of Duty is likely to be a big selling game this year and no doubt lots of customers will want to order it in advance. Giving spartphone users the chance to preorder through an advertisement definitely makes it easier for the customer.
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