Tesco are introducing press adverts that use smartphone readable barcodes in a bid to make mobile shopping more convenient.The advert will be the first time the supermarket has used barcode technology. It will be used to support the pre-release launch of the popular computer game Call of Duty Black Ops.
The barcode enables smartphone users to pre-order the game automatically via an app. It is designed to help improve the shopping experience for smartphone users by making the navigation process more simple
The use of smartphone barcodes in its advertisements is a great example of the supermarket’s increasing use of technology to make shopping quicker and easier for customers. It is the first time Tesco have adopted barcodes within its advertising, and they are claiming to be the first UK supermarket to do so.
I think this is a great idea from Tesco. Call of Duty is likely to be a big selling game this year and no doubt lots of customers will want to order it in advance. Giving spartphone users the chance to preorder through an advertisement definitely makes it easier for the customer.
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