Peugeot launch a campaign to promote their new rental service called Mu.
The rental service allows people to hire city cars, station wagons, convertibles, vans, bikes and scooters. So all of these are used in the advertisement.
They made people aware of this new service by a flashmob. A group of people who are using the transport that Peugeot offer stop at a set of traffic lights and get out of their vehicles. Everybody then casually swaps the vehicle they were driving and carry on as normal! It's great to watch and is a brilliant way of showing people the transport available as well as explaining the purpose of the new service through actions.
The tagline is: “Peugeot Mu, Join the muve”. This is an awesome piece of copy which fits well with the advert and sums up the new service.
Definitely check it out:
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