I wish my doodles were this amazing!

I think this print campaign for Career Junction is brilliant! The slogan for the campaign is ‘Put your skills to better use'. I believe that the imagery on the poster reflects this caption perfectly, and it is clear from the picture alone what the campaigns message is.

The grocery list (example shown below) is something that a lot of people will make on a daily basis, so consumers will be able to relate to the campaign easily. However this particular shopping list is not like any other! I think its fascinating to look at. The quality of the doodle/sketch really drew me in and made me envy the artist responsible. It is clear from their shopping list that they have a great skill that should be shared and could potentially allow them to pursue a career in the industry.

The image below is actually one of three print campaigns for Career Junction. However I beleive that this is the best example and the other two aren't that impressive. This is likely to be the fact that the grocery list is the most creative and inspirational, therefore I would favour such a campaign.