Channel 4 are due to launch an interactive campaign called 'Twist' which is ironically the first brand campaign they have done in four years.
The new campaign offers viewers a chance to write the Channel 4 advertisements to be aired on TV. The telveision channel has recorded presenters and actors saying hundreds of different words on camera. Viewers will then be able to go online and create their own taglines using the different clips. The oportunity allows viewers to select and choose what ever they want and experiment with different ideas.
The taglines can say anything the participent wants. Once the viewer has created their sentence online it will be presented by the range of Channel 4 personalities that have already been pre-recorded.
The best 'Twists' will be chosen by Channel 4 and will be used as their advertising campaign. C4 will also send the participents the embeded code for their personal creation which they can then use for blogging or as a link on social networks so they can share their idea.
The website will be channel4.com/twist. It hasn't gone live yet but it is definitely something to look out for if you want your ideas on television!
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