This is just genius! One of the best Apps/Competitions I've seen in a while. It's just a shame I don't have an iPhone or live in Stockholm!
The gist of the competition is similar to the game hide and seek, however this is a reality game played in the Swedish capital and gives you the chance to wind the awesome prize of a new MINI Countryman.
This app will turn Stockholm into a game plan for players to chase a virtual MINI. The real challenge begins once they catch it, as they now need to escape and stay at least 50 meters away from everybody else in the city. The gamer who succeeds in having the virtual MINI in his or her iPhone after the game week is over wins a real new MINI Countryman.
Watch the video below to help explain how it all works and I think you will agree with me that it's just brilliant!
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