Dolmio are due to launch a competition in order to find the best impressions of the puppet characters that are featured in the advertisements. The competition uses the tagline: "Do it like Dolmio".
The way the competition works is that Dolmio invite consumers to upload their own videos of themselves using the Dolmio product range for a chance to win a part in the next Dolmio commercial.
The consumers upload their videos of their puppet impresions on a seperate website: www.doitlikedolmio.com or through YouTube, and viewers will be able to vote for their favourites.
The three entrants who recieve the most votes will be shown on national television in November, as well as winning a holiday for four. The TV campaign shown below will be aired on Saturday 16th October.
This is the first time that Dolmio has involved the public in their campaigns. This shows that the massive growth of online and social media advertising is even having an impact on the advertising world, including popular family brands like Dolmio.
Check out the video:
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