Skittles launched a live social media and video event that allowed people to watch a man being submerged in Skittles in a bid to demonstrate the “unbelievable power of the Skittles Rainbow”.Skittles attempted to submerge David Phoenix in a glass tank of more than 2 million Skittles as part of a live video event to “taste the Skittles rainbow in real life”. Jealous!
The candy brand invited Facebook fans to interact with the live event to drive engagement. The campaign went live on 18th October!
The concept was that the more viewers attracted to watch the live event via Facebook, the more Skittles were poured into the tank and the faster Phoenix was submerged in Skittles.
Phoenix was the lucky chosen one due to engaging with Skittles in a social media battle via Twitter claiming: “I could eat the Skittles Rainbow.”
The resulting footage is likely to form the basis of an ad campaign for the multi-coloured candy sweets. What a brilliant idea! Gutted I missed out on watching the video live!
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