Compare the market are set to open an actual retail store in London. It will open tomorrow (28th October) at 80 Regent Street!!
The company have yet yo confirm whether the store will be known as the comparethemarket brand or the spoof brand comparethemeerket.com. But who cares what it's called? Its a genius idea that takes the fictional mascot from being a character on the telly and the world wide web to reality.Aleksandr's status updates suggest that the store will be used as a venue to launch his autobiography. Genius. Not only have VCCP created a character that people love and follow online, people can now interact with him on a different level and even follow his story by purchasing his autobiography. Is this the ideal stocking filler or will the whole phenomenon flop?
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