The gist behind the campaign is that Pepsi will donate millions of dollars to people, businesses and non-profit ideas that have a positive impact and will help to "refresh the world".
Users can browse the projects website and either submit their own idea or vote for their favourites. There is no overall winner, Pepsi are helping hundreds of people by funding peoples suggested ideas. There is a section on the website that allows users to see ideas that have already been funded. It also gives them the option to read move about each individual cause.
The areas that Pepsi are offering donations for are Health, Arts and Culture, Food and Shelter, the Planet, Neighborhoods and Education. These are all causes that people feel passionate about and want to help make a change for the better.
This is a brilliant idea from Pepsi. Social media is massive right now and brands all over the world are creating new ways to interact with their customers. Not only does this project connect consumers with one of the leading drink brands, it creates a positive image for Pepsi. They will be seen as do-gooders who are there to help and make a change. They are not a selfish brand that only cares about profits; this entire campaign shows that they want to give back to the customers who have supported them by donating to help their cause.
This is definitely something you should check out: http://www.refresheverything.com/index
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