T-Mobile's new ad!

First there was Liverpool St,

then there was Trafalgar square, 

now it's Heathrow's turn.

See T5 passengers get a welcome home to remember.

New special 3 minute TV ad

One night only this Friday (28th October) – on over 80 channels.

So you don't miss it, watch it on Channel 4 at 10:15pm.

Crusty Top.

Hahaha. I think that pretty much sums it up!
This advert is amazing! So clever. It works brilliantly with the tagline: Lean meat, Crusty top.
It keeps viewers hooked from start to finish (for an obvious reason)

MINI Madness!

This is just genius! One of the best Apps/Competitions I've seen in a while. It's just a shame I don't have an iPhone or live in Stockholm!

The gist of the competition is similar to the game hide and seek, however this is a reality game played in the Swedish capital and gives you the chance to wind the awesome prize of a new MINI Countryman.

This app will turn Stockholm into a game plan for players to chase a virtual MINI. The real challenge begins once they catch it, as they now need to escape and stay at least 50 meters away from everybody else in the city. The gamer who succeeds in having the virtual MINI in his or her iPhone after the game week is over wins a real new MINI Countryman.

Watch the video below to help explain how it all works and I think you will agree with me that it's just brilliant!

Muve Mob!

Peugeot launch a campaign to promote their new rental service called Mu.
The rental service allows people to hire city cars, station wagons, convertibles, vans, bikes and scooters. So all of these are used in the advertisement.

They made people aware of this new service by a flashmob. A group of people who are using the transport that Peugeot offer stop at a set of traffic lights and get out of their vehicles. Everybody then casually swaps the vehicle they were driving and carry on as normal! It's great to watch and is a brilliant way of showing people the transport available as well as explaining the purpose of the new service through actions.

The tagline is: “Peugeot Mu, Join the muve”. This is an awesome piece of copy which fits well with the advert and sums up the new service.

Definitely check it out:

Nevermind Taste the Rainbow... More like Feel the Rainbow!

Skittles launched a live social media and video event that allowed people to watch a man being submerged in Skittles in a bid to demonstrate the “unbelievable power of the Skittles Rainbow”.

Skittles attempted to submerge David Phoenix in a glass tank of more than 2 million Skittles as part of a live video event to “taste the Skittles rainbow in real life”. Jealous!
The candy brand invited Facebook fans to interact with the live event to drive engagement. The campaign went live on 18th October!

The concept was that the more viewers attracted to watch the live event via Facebook, the more Skittles were poured into the tank and the faster Phoenix was submerged in Skittles.
Phoenix was the lucky chosen one due to engaging with Skittles in a social media battle via Twitter claiming: “I could eat the Skittles Rainbow.”

The resulting footage is likely to form the basis of an ad campaign for the multi-coloured candy sweets. What a brilliant idea! Gutted I missed out on watching the video live!

Tesco Use Barcodes In Ad!

Tesco are introducing press adverts that use smartphone readable barcodes in a bid to make mobile shopping more convenient.

The advert will be the first time the supermarket has used barcode technology. It will be used to support the pre-release launch of the popular computer game Call of Duty Black Ops.

The barcode enables smartphone users to pre-order the game automatically via an app. It is designed to help improve the shopping experience for smartphone users by making the navigation process more simple

The campaign is released today! (27th October)

The use of smartphone barcodes in its advertisements is a great example of the supermarket’s increasing use of technology to make shopping quicker and easier for customers. It is the first time Tesco have adopted barcodes within its advertising, and they are claiming to be the first UK supermarket to do so.

I think this is a great idea from Tesco. Call of Duty is likely to be a big selling game this year and no doubt lots of customers will want to order it in advance. Giving spartphone users the chance to preorder through an advertisement definitely makes it easier for the customer.

It's not even halloween and already "holiday's are coming"

Coca-Cola have unveiled its Christmas ad campaign. It's starting with the traditional "holidays are coming" TV commercial which I personally love as I see it as the start of the festive season. Then their campaign will end with a new "Snow Globe" advert.

The multi-million pound "Snow Globe" festive campaign will run globally from 13th December after a month long period of the traditional ad. The Snow Globe ad shows how people find happiness through spending time with their friends and family (which to me is what Christmas is all about).

The advert will feature a new soundtrack "Shake up Christmas" created by the band Train (which is conveniently relevant). The theme of the campaign is showing individuals who are obviously feeling sad as they are apart from their loved ones. Once the emotion has sunken in the ad pans out to show that it is all taking place in a snow ball. This is not the end of the advert, but I won't tell you anymore as I don't want to spoil the surprise. Seeing Coca-Cola's Christmas ad for the first time is definitely a special moment for some.

Our Friend Aleksandr

Compare the market are set to open an actual retail store in London. It will open tomorrow (28th October) at 80 Regent Street!!

The company have yet yo confirm whether the store will be known as the comparethemarket brand or the spoof brand comparethemeerket.com. But who cares what it's called? Its a genius idea that takes the fictional mascot from being a character on the telly and the world wide web to reality.

Aleksandr's status updates suggest that the store will be used as a venue to launch his autobiography. Genius. Not only have VCCP created a character that people love and follow online, people can now interact with him on a different level and even follow his story by purchasing his autobiography. Is this the ideal stocking filler or will the whole phenomenon flop?

TV Tagline with a "Twist"

Channel 4 are due to launch an interactive campaign called 'Twist' which is ironically the first brand campaign they have done in four years.

The new campaign offers viewers a chance to write the Channel 4 advertisements to be aired on TV. The telveision channel has recorded presenters and actors saying hundreds of different words on camera. Viewers will then be able to go online and create their own taglines using the different clips. The oportunity allows viewers to select and choose what ever they want and experiment with different ideas.

The taglines can say anything the participent wants. Once the viewer has created their sentence online it will be presented by the range of Channel 4 personalities that have already been pre-recorded.

The best 'Twists' will be chosen by Channel 4 and will be used as their advertising campaign. C4 will also send the participents the embeded code for their personal creation which they can then use for blogging or as a link on social networks so they can share their idea.

The website will be channel4.com/twist. It hasn't gone live yet but it is definitely something to look out for if you want your ideas on television!

Do It Like Dolmio

Dolmio are due to launch a competition in order to find the best impressions of the puppet characters that are featured in the advertisements. The competition uses the tagline: "Do it like Dolmio".

The way the competition works is that Dolmio invite consumers to upload their own videos of themselves using the Dolmio product range for a chance to win a part in the next Dolmio commercial.
The consumers upload their videos of their puppet impresions on a seperate website: www.doitlikedolmio.com or through YouTube, and viewers will be able to vote for their favourites.

The three entrants who recieve the most votes will be shown on national television in November, as well as winning a holiday for four. The TV campaign shown below will be aired on Saturday 16th October.

This is the first time that Dolmio has involved the public in their campaigns. This shows that the massive growth of online and social media advertising is even having an impact on the advertising world, including popular family brands like Dolmio.

Check out the video:

I've just discovered that Pepsi are running a Pepsi Refresh Project.                

The gist behind the campaign is that Pepsi will donate millions of dollars to people, businesses and non-profit ideas that have a positive impact and will help to "refresh the world".

Users can browse the projects website and either submit their own idea or vote for their favourites. There is no overall winner, Pepsi are helping hundreds of people by funding peoples suggested ideas. There is a section on the website that allows users to see ideas that have already been funded. It also gives them the option to read move about each individual cause.

The areas that Pepsi are offering donations for are Health, Arts and Culture, Food and Shelter, the Planet, Neighborhoods and Education. These are all causes that people feel passionate about and want to help make a change for the better.

This is a brilliant idea from Pepsi. Social media is massive right now and brands all over the world are creating new ways to interact with their customers. Not only does this project connect consumers with one of the leading drink brands, it creates a positive image for Pepsi. They will be seen as do-gooders who are there to help and make a change. They are not a selfish brand that only cares about profits; this entire campaign shows that they want to give back to the customers who have supported them by donating to help their cause.


This is definitely something you should check out: http://www.refresheverything.com/index

Tippex Experience

http://www.youtube.com/profile?user=tippexperience&annotation_id=annotation_820885&feature=iv

This doesn't require an explanation.... Pure Genius!

eBay Goes Green!

The online trading company must be responsible for a large number of environmental waste, due to Jiffy Bags, boxes and parcel sales. So it is long over due a change in it's ways that will allow customers to appreciate it as an environmentally friendly company.

eBay has launched a re-usable shipping box (seen above) which has space inside for sellers to leave messages for their recipients. The fact that it is re-usable is not only a greener alternative, it is also a marketing vehicle for the brand.

Inside the box (which was designed by San Francisco studio Office) there are white spaces where the seller can write a message for the buyer.

The main purpose of the box is to be re-used and passed on between eBay customers, so a unique aspect of this new shipping method is that as the spaces on the inside of the box are filled in it will tell a story of the boxes journey. This helps to give the box character and allows eBay customers to be involved and interact with the brand on a personal level.

Not only does the principle of the box give eBay a greener way of life, there are also printed tips on the inside of the box on ways to re-use materials. This informs and encourages customers who are incontact with the new packaging to take action and follow eBay's footsteps to help the environment. Not only is it re-usable and full of useful information, the box has also been designed to minimise the use of tape!! Every angle has been covered.

The idea for the box came out of eBay's Innovation Expo, which it holds each spring as a forum for employees to develop prototypes for new products and 'breakthrough innovations'.
The box (which is made from recycled FSC-approved cardboard) was launched at the company's On Location event in San Jose. The company will manufacture 100,000 in three sizes as a pilot programme. To get hold of the boxes, users must sign up with the eBay Green Team.

I think that overall this is a brilliant step in the right direction for eBay. The company is long overdue a way to be greener, and I beleive that this new packaging is a great way to do it!

Man's best friend...

I've just found this majorly loooong TV ad from New Zealand for Lotto. My eyes were glued to the screen from start to finish.

However cute the dog is though, I think this advert is a little extreme. It seems to be way too long for the simple message of "what would you do?". I dread to think what sort of budget this campaign had!

I mean it’s a great thought that one little dog could survive in the big bad world alone and manage to find his way home. However I was disappointed with the ending!! I like the comical twist that a cat has taken his place, but I would have loved to see a reunion between the dog and his owner!

I think the only reason I didn't turn the advert off was because I'm a dog lover and wanted to see where it was actually going... sadly I was disappointed! But bonus for the homeless man!

Watch the Advert here: http://www.youtube.com/watch?v=H9olFhrvNrU

I wish my doodles were this amazing!

I think this print campaign for Career Junction is brilliant! The slogan for the campaign is ‘Put your skills to better use'. I believe that the imagery on the poster reflects this caption perfectly, and it is clear from the picture alone what the campaigns message is.

The grocery list (example shown below) is something that a lot of people will make on a daily basis, so consumers will be able to relate to the campaign easily. However this particular shopping list is not like any other! I think its fascinating to look at. The quality of the doodle/sketch really drew me in and made me envy the artist responsible. It is clear from their shopping list that they have a great skill that should be shared and could potentially allow them to pursue a career in the industry.

The image below is actually one of three print campaigns for Career Junction. However I beleive that this is the best example and the other two aren't that impressive. This is likely to be the fact that the grocery list is the most creative and inspirational, therefore I would favour such a campaign.